“Why have we allowed so much cultural power and influence to
fall into the hands of so narrow a range of commercial interests?” This Michael
Morgan quote resonated with me after watching The Mean World Syndrome. Morgan effectively unpacks George Gerbner’s final
interviews throughout the film, and then delivers the aforesaid quote as a sort
of send-off or final message. The film makes it clear that the question of why
there is so much violence presented in our
media is a very complex query that cannot be answered quickly or succinctly.
There is a wide-ranging spectrum of reasons for the violence but they all seem
to beg the question, Who exactly is conveying such violent messages and what
are they getting out of it?
Vulnerable people seek out products that promise to enhance
and strengthen their lives, and guns are no exception. They seem to guarantee
safety, security, and power. Corporate interests thrive from the public’s need
to feel protected whilst ultimately feeling vulnerable and alone, because as
long as people are buying products all is well and good in their world. The
media thus pumps out images of violence even in a forum like the nightly news.
The media’s agenda is to make its viewers feel that at any given moment they
could be under attack. Guns are dangerous and deadly weapons, but they have
been normalized through movies, commercials, and television shows where gun
usage and intense acts of violence are standard. Gerbner recognized that such
normalization coupled with people’s desire to feel safe and protected is a
recipe for acceptance of violence in the media.
To say that playing violent video games has a
cause-and-effect relationship with being violent in real life is a notion that
Gerbner quickly shot down. Violence is now such a common discourse that one
cannot pinpoint exactly what inspires someone to want to inflict violence upon
other people.
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